Morgan Hipworth brings irresistible doughnuts to Fitzroy with the launch of second Bistro Morgan Bakehouse.

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Morgan Hipworth | Bistro Morgan Bakehouse
Morgan Hipworth | Bistro Morgan Bakehouse

Artisan bakehouse and Melbourne’s culinary sensation Bistro Morgan launches their second location in Fitzroy. Founded by Morgan Hipworth, the new Bistro Morgan location will mirror the flagship Windsor store, serving their delectable and indulgent baked goods to Fitzroy locals.

The launch of Bistro Morgan in Fitzroy began at 11am with the first 300 attendees added to a ticketing system to receive one of their signature doughnuts. Guests are encouraged to explore the newly minted Fitzroy location, get acquainted with the space, and discover their menu offerings beyond the iconic doughnuts. The event will provide a relaxed environment for consumers to mingle, share their Bistro Morgan experiences, and interact with Morgan Hipworth and the team behind the brand.

It was a natural decision to expand Bistro Morgan to Fitzroy as the vibrant community fit perfectly with their ethos and exuded a charisma that resonated deeply with the brand. Founder Morgan Hipworth adds, “The Fitzroy store is more than a location; it’s a sentiment. It’s a fresh chapter in the Bistro Morgan journey, one where every corner, every product, and every interaction tells a story. We’re not just opening a store; we’re weaving a new tapestry in the heart of Fitzroy.”

While the new store will boast an intimate ambience for around 15 customers, it will be a bustling hub of activity reminiscent of European cafes where every inch is alive with conversation and aroma. For those on the run, the takeaway will remain at the core of Bistro Morgan although the limited seating is conceptualised to transcend guests into their world.

Designed with utmost precision by Studio Esteta, the space is a blend of modern aesthetics with classic charm. The eye-catching stone bench paired with the warmth of timber elements creates an atmosphere that is both inviting and sophisticated.

From the early morning hours, artisan bakers of Bistro Morgan opened their doors offering the Fitzroy community freshly baked doughnuts, scrolls and cookies. All products promise an unparalleled gustatory journey which can be complimented by a curated range of coffees.

For those looking to indulge a little more, Bistro Morgan offers mouth-watering toasties perfectly accompanied by their creamy milkshakes. Customers can experience handcrafted offerings and Bistro Morgan’s unwavering commitment to quality, freshness, and innovation until the laid-back hours of the afternoon.

With the central kitchen of Bistro Morgan in the heart of Fitzroy, the community is set to experience an array of iconic artisanal delights in Melbourne’s culinary landscape.

Bistro Morgan Fitzroy
400 Brunswick Street, Fitzroy VIC 3065, Australia
Open daily from 8am to 4pm
T: +61 3 9190 8933 | E: hello@bistromorgan.com.au