Jack Daniel’s unveils McLaren Racing 2024 Limited Edition bottle

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Jack Daniel's McLaren Racing 2024 Limited Edition bottle
Jack Daniel's McLaren Racing 2024 Limited Edition bottle

In a match made in racing heaven, Jack Daniel’s Tennessee Whisky is celebrating the second year of its partnership with the McLaren Formula 1 Racing Team with the release of a McLaren Racing 2024 Limited Edition bottle.

The bottle is exclusive to Australia and select Formula 1 race markets across the globe, and features a unique new label design that puts McLaren’s iconic “papaya” orange twist on the classic Old No. 7 logo alongside dynamic racing stripes in a nod to the new race season.

Excited to offer Jack Daniel’s and McLaren fans another reason to celebrate as they watch the rest of the season, Emily Nget, Brand Manager at Jack Daniel’s Australia, commented:

“We’re proud to celebrate the continued partnership between McLaren and Jack Daniel’s, two brands known around the world for representing a spirit of boldness and authenticity. Together, we’ve created unmatched fan experiences around F1 races and are looking to build upon that success and accelerate in the new race season here in Australia and around the world.”

Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing, adds, “We are delighted to be collaborating with Jack Daniel’s as they release another limited-edition bottle. The launch of last year’s bottle was a huge success, and it is great that we continue to launch unique and exciting activations for our fans globally.”

The limited-edition Jack Daniel’s McLaren Racing 2024 Limited Edition commemorative bottle will include Jack Daniel’s classic Tennessee Whiskey grain bill of 80% corn, 8% rye, and 12% malted barley, bottled at 80 proof (40% ABV).

Tasting Notes
Nose: Caramel with mild hints of banana.
Taste: A medium bodied blend of balanced caramel, vanilla and toasted oak notes.
Finish: Creamy and clean.

Available at Dan Murphy’s online, First Choice Liquor, Boozebud, The Whiskey List and other independent retailers from today, 21 April 2024, until stock lasts, the 700mL limited-edition bottle is available at an A$70.