Curatif unboxes Margarita Month with limited-edition Masterita Box

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Curatif | Masterita Box
Curatif | Masterita Box

Curatif is inviting tequila lovers to embrace their inner cocktail connoisseur this Margarita Month (1-29 February 2024) with its limited-edition Masterita Box, exclusively available at curatif.com. Releasing six carefully curated incarnations of its ready-to-serve Margarita formats; Salted Blueberry, Pineapple, Cherry, Blue, Mango, and Mezcalita in a box that yields a dozen agave spirit cocktails. The diverse range of flavours features a hand-picked selection of premium tequilas, mezcals and liqueurs from makers such as Tequila Tromba, Los Arcos, Ilegal Mezcal and Melbourne’s own Marionette, that have been meticulously blended with fresh fruits to deliver a delicious and luxurious range of bar-quality, ready to serve cocktails.

For those looking to mix things up this Margarita Month, swap out a traditional Tommy’s or Spicy Margarita for something a little more fruity from the Masterita Box to celebrate in style. From the delectable smoky flavours of the Mezcalita, to the enchanting and engaging notes of Curatif’s Salted Blueberry Margarita, this unique offering gives consumers an opportunity to discover why Curatif was awarded RTD Producer of the Year in October 2023 at the prestigious IWSC Awards in London for the second year in a row, becoming one of a handful of producers in the world to receive two producer trophies in last 50 years of the IWSC program.

“We’re mad for Margaritas. I mean, really, we love all cocktails, but a great Margarita is a time machine that transports you from a dreary Thursday to a sandy-toed, sun-drenched afternoon on the beach. We spent years getting our Tommy’s Margarita perfect before we launched, and I think that relentless pursuit of better than bar quality has been the perfect foundation for this project. These are the most requested, most loved Margarita formats out of our Club program and our cocktail aficionados love them for a reason – they’re bloody delicious!” says Curatif’s Managing Director Matt Sanger.

To make this Margarita Month even more memorable, during February, any Masterita Box, Tommy’s Margarita, or Spicy Margarita product purchased via curatif.com will automatically go in the draw for a chance to win a range of covetable prizes. Curatif has partnered with Melbourne Jeweller Pinky Blinder on an exclusive 9-carat gold and sapphire signet ring design featuring a hand-engraved scorpion as well as a cactus motif – with a ring to be given away each week of Margarita Month. Fun fact: The stunning Mezcalita label design was also a collab with Pinky Blinder. Further details on all prizes and T&Cs can be found here.

Launching in 2019, Curatif is 100% Australian and produced locally in Melbourne, with all of the brand’s packaging being recyclable and mostly made from recycled products. Curatif partners with leading brands to create world class cocktails, with the existing range including; Archie Rose Espresso Martini, Bar Bambi X Amaretto Sour, Tequila Tromba Tommy’s Margarita, Jacoby’s Tiki Bar X Trader Vic’s Mai Tai, Plantation Fancy Pineapple Rum Daiquiri, Spicy Margarita and Never Never Distilling Co Negroni.

“We have launched the Masterita box so that cocktails-lovers can enjoy impeccably crafted and convenient cocktails wherever they are celebrating this Margarita Month – from a dinner party with friends to date night, the unique flavour profiles on offer in this limited edition release are sure to hit the spot. Simply shake, pour over ice and add your choice of garnish for a special finishing touch,” adds Matt.

Curatif’s Masterita Box is exclusively available on curatif.com during Margarita Month (1-29 February 2024) for an RRP AUD $130 (box of 12). After that time, it will ride off into the Jaliscan sunset!