Passion Pop – A sparkling slice of Aussie nostalgia

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Passion Pop
(c) Joao B

For so many Aussies, Passion Pop isn’t just a drink, it’s a rite of passage. From house parties to 18ths, festivals, and beach nights, this bubbly bottle has been part of unforgettable memories (and maybe a few you’d rather forget!). Known for its vibrant flavours, affordable price tag, and ability to bring people together, Passion Pop has woven itself into the tapestry of Australia’s party scene since the 1970s.

From its original flavours of Moscato and Original Passionfruit, to the refreshing additions of Peach and Strawberry, Passion Pop has evolved while staying true to its lighthearted spirit. It’s been the companion for budget-conscious students, the first taste of many people’s sparkling adventures, and even a quirky wedding guest for some!

Passion Pop’s role in Aussie culture has been so significant that it’s sparked a generation of stories, often shared with a laugh (or cringe) the next morning. Now, this cultural icon is inviting fans to look back on those moments and share their best Popfessions for a chance to win some serious cash!

Share Your Popfessions and Win Big*!

Passion Pop is calling on Aussies to spill their legendary Passion Pop stories in their new Popfessions competition. Did you have an unforgettable night fueled by Passion Pop? A hilarious festival mishap? A house party that went off the rails? Now’s the time to share!

Here’s how it works:

  • Prize: One lucky storyteller will score $2,000, while 10 runners-up will get to keep the party going with a case of both Peach and Strawberry Passion Pop.
  • How to Enter: Simply call 1800 843 767 or 1800-THE-POP and leave your “Popfessional” as a voicemail. Passion Pop is all ears, whether it’s a sweet, silly, or downright legendary story.

Though Passion Pop has long been the go-to for cheap, cheerful bubbles, it faces new rivals in the modern day ready-to-drink market. Canned cocktails, hard seltzers, and flavoured wines are all competing for attention with fresher packaging and an ever-growing range of trendy flavours. Still, Passion Pop has a charm that’s hard to beat, one rooted in nostalgia and good times.

If you’ve ever raised a glass (or bottle) of Passion Pop, this is your chance to raise your voice, too. So, give them a ring, share your story, and maybe relive a bit of that youthful spark. Cheers to the memories and to those who are about to make more!

*Promotion commences at 9:00am local time AEST on 4/11/24 and closes at 9:00am local time AEST on 4/12/24.

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