In celebration of its partnership with the McLaren Formula 1 Racing Team, Jack Daniel’s Tennessee Whiskey is bringing the exhilaration of the racing circuit to Melbourne’s streets by offering fans the exclusive opportunity to take an adrenaline-fuelled drive in a pair of luxury supercars via some of Jack’s favourite venues.
From Friday 22 to Sunday 24 March, ‘Jack’s Rides’ will transport locals and visitors alike from the city to South Melbourne and back, whether they were lucky enough to snag a ticket and are getting amongst the action at Albert Park, or just want to soak up the heart pumping energy of the circuit off-track.
Those looking to roll up on race day in style will be able to book a ride from 12:00pm each day, with the supercars picking up fans in pairs from the Next Hotel on Little Collins Street in the heart of the city and dropping them off at South Melbourne icon, the Golden Gate Hotel – just a short stroll from the Albert Park entrance.
Then, for fans keen to rev their engines into the night, until 10:00pm each night, there will be an option to add an electrifying evening ride from the Golden Gate Hotel to popular drinks den, George on Collins or the city’s largest rooftop bar, Good Heavens.
To book a ride, fans can register their name with the Jack’s Host at the entrance of each of the designated venues. Each ride will also have a complimentary Jack Daniel’s cocktail waiting at the finish line.
As an added bonus, each pair of passengers will also have the opportunity to communicate with each other through on-board headsets just as a driver would in a real racing car.
Excited to bring a taste of the race track to the Melbourne masses, Tom Rogers, Senior Brand Manager at Jack Daniel’s Australia, commented: “Our partnership with the McLaren Formula 1 Racing Team is all about giving fans unique opportunities to celebrate the best in team sport. Through offering rides in some of the most exclusive supercars in Australia, we’re so excited to be giving fans the chance to not only see, but feel first-hand the thrill of being part of the pinnacle of racing.”
Beyond the Jack’s Rides: Luxury Supercars Experience, Jack Daniel’s will also be delighting fans with a series of venue takeovers at some of Melbourne’s most popular venues over the race weekend including the Next Hotel, George on Collins, Good Heavens and Golden Gate Hotel.
