Move over gourmet sandwiches, a new lunch order is set to takeover the office crowd! Crust Pizza is taking a concerted crack at the lunchtime trade with the introduction of its Piadina Sandwiches, inspired by traditional Italian street food and capitalising on an online viral trend.
The innovative alternative to the everyday sandwich, Crust Lunch Piadina is part pizza, part sandwich, and uses its signature pizza dough to envelop several delicious, crave worthy fillings that it serves with lip-smacking dipping sauces.
The newly introduced lunch enticement for mid-day diners comes in five fresh varieties that are uniquely handfolded to order, including:
- Crust Deli (Prosciutto, bocconcini, mortadella, cucumber, pickled red onion, mixed leaves and truffle aioli)
- Pepperoni Caprese (Pepperoni, bocconcini, tomato, fresh baby spinach, pesto aioli & hot honey)
- Sicilian Chicken (House roasted chicken, roasted green capsicum, pickled red onion, bocconcini, garlic aioli, mixed leaves and lemon wedge)
- Garlic Lamb & Feta (House roasted mediterranean lamb, feta, garlic aioli, cucumber, mixed leaves, tomato and lemon wedge)
- Beef Brisket Dip (Slow cooked beef brisket, sharp swiss cheese, caramelised onion, shallots & garlic aioli. Served with house made jus)
Launching today across Crust Pizza stores nationwide, Crust Pizza’s Lunch Piadina is the latest in a line of exciting, new product innovations by the retailer who is known for its commitment to premium ingredients and a desire to develop unique flavour combos.
“You might think you know a sandwich, but are you ready for a pizza style sandwich the Crust way? We already have amazing flavours and ingredients at Crust, and getting to utilise them in a brand-new way is super exciting and we can’t wait for our customers to get their hands on them,” said Zak Marr, Crust Pizza’s Marketing Manager.
Mr Marr adds the launch of the new innovative Piadina range is to attract and engage with the work crowd by giving them a lunch option that is truly unique and a brand new, exciting way to eat lunch.
“We want to be more accessible to more people via opening more stores for lunch and offering products suited to this time of day. Our Lunch Piadina is inspired by an Italian street food classic. We wanted to show pizza devotees you can dabble with pizza-esk flavours at lunch while having something nourishing and quick.” Mr Marr concluded.
The Lunch Piadina range is serving hot from $11-$14 per single serve.
