Launching on Wednesday 2 October the limited-edition collection sees two iconic Aussie brands coming together to launch the must-have collection of the summer. The fusion of Double Rainbouu’s seaside-inspired prints matched with the legacy of Bonds’ comfy fits. This summer it’s about embracing innerwear as outerwear, sleepwear as beachwear in a collection made for 24/7 leisure.
The collection features matching Hawaiian sets and a comfy dress for the ultimate beach-side dressing. Designed to wear wherever, whenever, the range features woven boxers, cropped tanks and graphic tee’s. Key pieces include innovative quick dry undies with a chlorine-resistant and fast-drying fabrication as well as a handy ultra-soft robe, for the perfect beach lounging companion.
The Bonds design team and Double Rainbouu Co-Founder Mikey Nolan worked closely together to curate the range, bringing the sought after prints of Double Rainbouu at a Bonds affordable price point, ranging from AUD $29.99 to $79.99. The nostalgic collection also features a vintage Bonds logo brought back for the first time to celebrate the collection.
On the partnership, Bonds Marketing Manager Christie Madsen says “Bonds is known for its comfy fits and wardrobe staples. Double Rainbouu has built a cult following with its bold prints and youthful attitude. Bringing the energy of these iconic Aussie brands together has been a labour of love and we can’t wait to kick off summer in style!”
Mikey Nolan also noted, “Collaborating with Bonds has been a dream of ours since Double Rainbouu began. We started with a lighthearted design concept: how much can you really get away with wearing underwear at the beach? By combining our beach-inspired prints with Bonds’ famously comfy underwear and sleepwear, you’re set for any Summer leisure activity, inside or out.”
On Saturday 5 October, to celebrate the launch and kick off the start of Summer, the two brands are also partnering with Oakberry to give away free custom Rainbouu flavour Acai bowls, to the first 100 customers that walk through the doors and are signed up to Bonds Rewards. You can get a taste of the collection at 20 flagship Oakberry stores nationwide.
The Bonds x Double Rainbouu collection will be available to purchase in select stores and online with early access for Bonds Rewards members from Wednesday 2 October 2024.
NSW:
Bondi Beach
Byron Bay
Manly
Avalon
Terrigal
Maroubra
Clovelly
VIC:
Melbourne CBD
Hawthorn
St Kilda
QLD:
Coolangatta
Broadbeach
Robina
West End
Pacific Fair
Sunshine Plaza
Noosa
WA:
Scarborough
Perth CBD
SA:
Glenelg