Sunglass Hut is inviting customers to step into the spotlight with its latest campaign, Own Your Moment, celebrating personal expression, fashion-forward style, and authentic storytelling.
Transforming moments made possible with sunglasses, whether that’s finding courage before a performance, shielding emotion during a heartfelt goodbye, channelling strength before a big game, or adding the perfect finishing touch before a date. Every pair tells a story, helping customers feel confident and bold.
“In today’s fast-paced world, it’s easy to feel worn down, so we love seeing how something as simple as sunglasses can lift confidence,” says Alex Kerr, ANZ A&I Category Management Director at Sunglass Hut.
“This summer, we want Aussies to Own Their Moment – to feel empowered, stylish, and fully confident.
With Sunglass Hut by your side, sunglasses become more than just protection from the sun, they
become a statement, a mood-lifter, and a way to express your best self wherever the day takes you.”
To celebrate individuality and inspire confidence, Sunglass Hut will host an exclusive consumer activation at its Sydney flagship on George Street from Friday 7 to Sunday 9 November. Shoppers can win instant prizes to elevate their summer style, including Sunglass Hut vouchers and a curated selection of dining, shopping, and beauty experiences.
Featuring seasonal styles from Ray-Ban, Oakley, Burberry, Prada, Versace, and other premium brands exclusively at Sunglass Hut, the campaign comes alive through dedicated in-store displays and standout visual merchandising, reinforcing the brand’s focus on style and storytelling.
