An End to the Journey: Virtual Success Summit, Series Three


On the third and final discussion of the Virtual Success Summit, Tony Robbins and Success Resources connect the dots between starting a journey of self-development and tangible action behind personal business strategy in a way that empowers those who have been attending the online conference. Or, in this case, empowering those who have been following along with these summaries since week one.

Tony Robbins, as the main host, takes the virtual stage with fellow business juggernauts Sir Richard Branson and Lord Alan Sugar. Almost like the “council of entrepreneurship” these seasoned veterans discuss, in detail, ways that you may be able to apply their methodology and become a leader in your own right.

Opening with a discussion on the subject of, what makes someone a leader? Robbins goes on to state that a leader will “influence the thoughts, the feelings, the emotions and actions of another person for a higher purpose.” As a participant, we are asked to consider the three mandates that all leaders follow. These are; the ability to see things at face value, having the perspective to see things better than they are, and having the motivation to make things behave in the way that you see them.

Individually, each speaker touches on these points in their own way. However, after drawing the connections between each person, there are commonalities that apply to the everyday person.

Sir Richard Branson receives the digital handover from Tony and carries the discussion forward. Though short and sweet, what the Virgin Group founder has to say, includes some real substance. His main message to the masses is that “your brand is your reputation” and this contributes to the aptitude of a successful leader. According to the magnate, building on your reputation will have long term and recognisable effects on your personal brand. To do this, there are a few steps to consider when developing your own style.

  • Be a good listener
  • Be a motivator of people
  • Look for the best in people” and not criticise them.
  • Create a company culture that is the best in its field. This will make people proud to work for you and bring out the best in them.

By listening to what is being presented to you (in any given situation), this echoes the first leadership mandate of “seeing things as they are”. By gathering facts and information from those around you, you will be able to develop your own perspective and approach. This helps with the second mandate of “seeing things better than they are” and, in turn, use that perspective to motivate those around you. That crescendo of motivation is the tool behind the third mandate of “making things the way you see them”. In other words, using your leadership influence to guide the “best” within an individual and using that positivity to pave your path forward.

With a more conservative and no-nonsense attitude, Lord Alan Sugar uses the same concept to explain how he himself pulled away from a life that seemed predestined. According to the Apprentice Superstar, “because you are interested, you can get ahead” which feeds into the values and ideas in week one. This being a repeat of, your own intrinsic motivation is what leads you to succeed. If you are truly interested in a particular subject, you will notice active trends and spot those big (or small) opportunities. Or, in other words, understand “things as they are” (leadership mandate one) and, by seeing an opportunity, “see it better than it is” (leadership mandate two).

Lord Sugar continues to explain that the best business opportunities come from topics that “you have knowledge, experience, and passion for” and to not “worry about what other people think” when you do find those areas of interest. This seems to be Lord Sugar’s rendition of “make it the way you see it” (leadership mandate three). By combining your interests with hard work and patience, you will be able to build shared experiences with those around you. By building a supportive network, everyone involved can help each other with finding solutions to those uncommon problems. This, combined with time, will build a team of people who will be able to “counteract your weaknesses” which will propel you into leadership.

Bringing the last three weeks of information together, Tony Robbins concludes with his definition of a leader while applying it to your own life. The first two weeks of discussion have a part to play as Tony explains, in order to become a leader you must “start with yourself”. By understanding and improving on your personal state,  the knowledge that “at some point, you will find a way”  creates certainty in your life.

This certainty will inevitably bleed through to your actions by training that internal muscle. This is exercised by increasing the capacity to feel and care for yourself and others. Leading to more opportunities for development by constantly seeking larger challenges through change.  Change, in this case, being, “what is necessary to make growth happen”. This type of internal growth creates an “invisible force” which will automatically build momentum and contribute to your personal drive.

This point is a big one for Tony as he doubles down on the idea that “some leaders have a drive that they value more than fear, value more than the risk of uncertainty. This allows them the certainty to lead”. A leader with that type of conviction is able to influence those invisible forces around them to move things/ideas/people in their desired direction.

With all that being said, Robbins’ finishing thought is that “80% of success is psychology and 20% are the mechanics”. My interpretation of what he means by that is; if you are constantly building on your internal drive and seeking new opportunities, it is inevitable that you will achieve the success that you are seeking. By constantly learning, taking on new challenges, and improving the lives of the people around you, your personal success is essentially inescapable. You just need to show up and take each opportunity as they come.


  1. It is gis to here how the combined minds of significant businesses think about success.

    These three common elements seem to make a significant difference to how these guys see and act on things

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