The Peninsula Hotels in Asia, North America and Europe are again thinking pink for a purpose this October, Breast Cancer Awareness Month. Marking its fifth anniversary in 2015, the Peninsula in Pink charitable initiative is undergoing a creative makeover to become “The Art of Pink.” In keeping with The Peninsula’s global commitment to the arts, each hotel will exhibit specially commissioned pink-inspired artworks by acclaimed global artists, including internationally celebrated photographer Chen Man in Shanghai, renowned Chinese contemporary painter and installation artist Qin Feng in Beijing, Thailand’s best-known cartoonist Chiratorn Chirapravati in Bangkok, internationally recognised Peruvian artist Grimanesa Amorós in New York, French sculptor Nathalie Decoster in Paris, and prominent Korean artist Choi Jeong Hwa in Chicago.
The pink masterpieces exclusively created for Peninsula will be exhibited at each hotel and auctioned, with the proceeds donated to local breast cancer charities.
Supporting innovative public art around the world is an ongoing commitment at The Peninsula Hotels. The Art of Pink campaign builds on the partnerships each hotel has created with leading art museums, galleries and private collectors to provide guests with privileged access to groundbreaking art by established global masters and emerging local artists.
Highlights of The Art of Pink in 2015 also include pink-themed gala fundraising events featuring charitable auctions of the pink art masterpieces, plus special Peninsula dining and spa promotions and exclusive items donated by partner brands. Each Peninsula hotel will adopt its own creative theme for the event. Examples of giving back in a fun way include The Peninsula Bangkok teaming up with selected independent restaurants to present an evening of fine cocktails and cuisine in a pop-up format, and The Peninsula Hong Kong partnering with leading global auction house Christie’s for a first-of-its-kind gala and live auction of pink-themed luxury items.
A popular part of every Peninsula in Pink campaign is the Pink Afternoon Tea. This October, guests at The Lobby of each hotel will relish a creatively themed The Art of Pink Peninsula Afternoon Tea, featuring rose-tinted sweet and savoury treats served on a tiered silver platter, and accompanied by rosé wines and bubbles.
Guests at Peninsula hotels can also participate by purchasing the specially commissioned pink ribbon pin during October, together with enjoying the collection of pink-infused gourmet dining and spa experiences, with part of the proceeds donated to local breast cancer charities.
The creative theming of each Peninsula in Pink campaign is designed to raise awareness and funds for breast cancer charities in the hotels’ local communities. In its first four years, the Peninsula in Pink campaign has raised over USD 500,000. A dedicated webpage, www.peninsula.com/pink, will be launched in October featuring information on all Art of Pink initiatives, including the campaign’s history, photographs and videos.
The funds raised by Peninsula in Pink help local organisations to provide improved breast cancer-care facilities and services to patients in need. Examples include The Peninsula Manila, which is supporting the construction of a new and improved Breast Care Center at the East Avenue Medical Center, and The Peninsula Chicago, which helps transport breast cancer patients to and from medical appointments in the hotel’s fleet of MINI Clubman cars.