StayWell Holdings, one of the largest hotel management groups in the Asia Pacific region, has announced a series of ambitious global development plans, including a key focus on the Australian market.
Part of the international conglomerate Seibu Holdings Inc, StayWell Holdings will play an important role in the overarching goal of the company to expand its current 84 locations to 250 in the next decade.
With a shared focus on building the industry’s number one quality hotel chain, StayWell’s own expansion projects will be integral to the global plans for the business. Providing full hotel management services and true turn-key solutions, the driving aim of the newly announced development plans is to deliver returns above owner expectations as a leading hotel operator / management company.
A cornerstone to the local expansion of the StayWell portfolio is the introduction of two new brands to market, Park Proxi and Park Regis by Prince, within the next 24 months. In addition, StayWell will manage the expansion of global hotel brand The Prince Akatoki into the Australian market, slated to open in Sydney by 2025 and Melbourne by 2026, as part of the brand’s plan to cement itself in key gateway cities globally.
A new concept in hotel management, Park Proxi hotels are designed to create a truly local hotel experience by allowing hotel owners to co-create and customise the hotel they desire. This is achieved through deliberately minimising the brand mandatories that usually accompany a hotel design, creating space for true collaboration.
Park Regis by Prince will provide an evolution of the existing Park Regis brand, offering an upscale and premium hotel experience that is designed to be exceptional yet accessible. Positioning as “the world’s most thoughtful hotels”,
Park Regis by Prince will fuse the Australian and Japanese heritage of the Park Regis and Prince brands, whilst celebrating local influences. This approach is reminiscent of the stunning five star The Prince Akatoki Hotel London, the first of its kind globally, and will also be evident with the opening of Australia’s own The Prince Akatoki hotel in the next 3 years.
In addition to introducing three new brands to the Australian market, StayWell’s commitment to the local hotel industry has seen considerable funds allocated for upgrades to existing products in market. Upgrades have commenced on properties in Sydney, Melbourne, Launceston, and Pokolbin, with future refurbishments planned for their Blue Mountains and Townsville hotels in 2023.
With clear brand distinctions, the expansion of StayWell’s portfolio in the Australian market will result in the management company overseeing five hotel brands and chains. Already experiencing robust growth through the pandemic period and strong performance YoY, existing hotel brands Park Regis and Leisure Inn will continue to form a core component of the StayWell stable whilst new brands will reinvigorate the company’s domestic offering.