Diamonds are a girl’s best friend. Moi Moi Fine Jewellery flagship store opens in QVB.

Moi Moi Fine Jewellery
? Moi Moi Fine Jewellery

Australia’s only Moissanite and lab-grown diamond store opens the doors of its brand new flagship store in Sydney. Dedicated to superior craftsmanship and undeniable beauty, Moi Moi Fine Jewellery is redefining premium quality jewellery that doesn’t cost the earth.

The extraordinary new store is located in the Queen Victoria Building in Sydney and is timeless, tasteful and elegant. With colour pops from the plush fuchsia carpet and furniture, this store stands out amongst the rest. The new Moi Moi Flagship store is a hybrid store that is technology based and customer based. The flagship combines e-commerce with traditional bricks and mortar retail to give their clients a seamless buying experience. To celebrate the store’s opening, Moi Moi will be holding a Flagship Opening sale, offering customers up to 30% off full priced items.

This Australian owned family business was established in 2004 with the goal to help brides achieve their jewellery goals on their special day with lab-grown jewels such as Moissanite and Lab-grown diamonds. The team are pioneers in creating jewels and fine jewellery in Australia, with all pieces designed in-house. Founders and sisters, Lauren Sommer and Alana Weirick introduced Moi Moi’s very own Moissanite, SUPERNOVA Moissanite, and other lab-grown jewels (lab-grown sapphire, ruby and emerald) to Australia in 2004. In 2019 Lauren and Alana brought LAVANA Premium Lab-Grown Diamonds to the Australian market. The name LAVANA contains a little piece of each sister, combining both their names.

Owner, Alana Weirick commented “We love creating jewels and we believe lab-grown diamonds and Moissanite offers majestic beauty with incredible value.”

LAVANA Lab-grown diamonds are real diamonds. They have the same crystal structure, composition, physical and optical characteristics of mined diamonds. LAVANA lab-grown diamonds are made using a High Pressure-High Temperature method. Tiny pieces of diamonds called ‘seeds’ are placed into a piece of carbon, then using a press, the carbon is forced around the seeds. The pressure and heat from the press start to melt the carbon, melting around the seeds to form a larger diamond. It is then carefully cooled and hand-cut, ready to be made into a gorgeous piece of jewellery.

LAVANA Lab-grown diamonds are more environmentally friendly and are an ethical alternative to mined diamonds. They do not negatively impact the environment compared to mining a diamond. Whilst electricity is used in growing a diamond, its consumption is insignificant. Choosing a lab-grown diamond not only helps to minimise your environmental footprint but offers a conflict-free diamond with a guaranteed source of origin. LAVANA Lab-grown diamonds are also much more affordable and will save you around 50% – 70% as opposed to mined diamonds.

SUPERNOVA Moissanite is a completely unique jewel with more brilliance, more fire and more lustre than any other jewel. SUPERNOVA Moissanite offered by Moi Moi is the best Moissanite on the global market. It is colourless, has VVS clarity and will last forever. Typically a Moissanite jewel will be 90% cheaper than a mined diamond and it is extremely difficult to tell the difference between the two. They even shine brighter than a mined diamond!

Managing Director, Lauren Sommer commented: “Australian women have wholeheartedly embraced SUPERNOVA Moissanite and LAVANA lab-grown diamonds for their exceptional beauty and great value. We are now proud to expand our business with our new flagship store providing a luxurious and exciting shopping experience.”

Lab-grown diamonds and Moissanite aren’t the only lab-grown jewels available at Moi Moi. Moi Moi is also renowned for exceptional lab-grown Rubies, Emeralds and Sapphires. These lab-grown gemstones are made in Italy which are regarded as the best in the world.