IMG has announced its preliminary designer schedule for Mercedes-Benz Fashion Week Australia (MBFWA), taking place from 11-15 May, 2020 at Carriageworks in Sydney. The schedule will feature the Resort 2021 collections from returning designers Aje, Anna Quan, Bec + Bridge, BONDI BORN, and Ten Pieces, and newcomers Darwin Aboriginal Art Fair Foundation (DAAFF), Ixiah and Lillian Khallouf.
As part of MBFWA’s first-ever integrated consumer offering, MBFWA: The Experience, designers Alice McCall, Aqua Blu, bassike, Ixiah, Lillian Khallouf, Ginger & Smart, Mariam Seddiq, Matteau, Steven Khalil, Tigerlily and We Are Kindred will offer access to consumers through a select number of tickets at their shows.
In their MBFWA debut, DAAFF will present The Australian Indigenous Fashion Showcase for the industry and consumers that celebrates Aboriginal and Torres Strait Islander art, culture and creativity through fashion, and will be the first presentation for many of the participating designers on Sydney’s global stage.
NextGen, IMG’s programme that supports and mentors emerging Australian fashion designers, will return to the schedule with a consumer-integrated show. The programme has helped discover and launch the careers of Akira, Camilla and Marc, Kate Sylvester and sass & bide at MBFWA since 1996.
“As we celebrate the 25th year of Mercedes-Benz Fashion Week Australia, it is incredibly exciting to welcome this intersection of emerging and established designers that represent the vibrant and diverse fabric of our country, during this significant moment for Australian fashion,” said Natalie Xenita, Executive Director of IMG’s fashion events group, Asia-Pacific region. “Fashion Week Australia has established itself as one of the world’s most innovative showcases right here in Sydney, and we are pleased to announce this lineup of designers who have embraced the integrated consumer offering to connect with fashion’s most passionate consumers,” continued Xenita.
MBFWA: The Experience packages are available now at mbfashionweek.com/tickets.php
Fashion Week Australia is an IMG event, supported by Mercedes-Benz and Destination NSW, the New South Wales Government’s tourism and major events agency. In addition to Mercedes-Benz and Destination NSW, MBFWA is made possible through the support of City of Sydney, AEG, DHL, Moët & Chandon, TONI&GUY, Napoleon Perdis Cosmetics, Hunter Lab, ghd hair, Disaronno, GlamCorner, Vittoria Coffee, San Pellegrino, Tempus Two, QT Hotels and Resorts, Hollywood Fashion Secrets and Made by Fressko.