IWC Schaffhausen and Laureus Sport for Good host a panel discussion with IWC Brand Ambassador and Skateboarding world champion Jagger Eaton.

IWC Schaffhausen
IWC Schaffhausen

As part of its takeover of Jungle Plaza in the Miami Design District, IWC Schaffhausen hosted an inspiring panel discussion with two-time skateboarding world champion and Olympic Medalist Jagger Eaton. IWC’s new Brand Ambassador was joined on stage by Olympic legend and Laureus Academy Member Edwin Moses and Laureus USA Director of Marketing & Partnerships Rachelle Patel. Dibia DREAM, a Miami-based non-profit organization supported by Laureus, kicked off the day with different STEM-related activities for girls.

On the second day at Jungle Plaza, IWC teamed up with Laureus Sport for Good and Dibia DREAM to organize a day focused on empowering girls. IWC has been a global partner of Laureus since 2005, supporting its mission to use the power of sport to help young people around the world. During the day, Dibia DREAM organized different activities for children involving recreational education in sciences, technology related fields, engineering and mathematics (STEM). IWC then invited representatives from Laureus to an inspirational talk about empowering the next generation through STEM education. They were joined on stage by Jagger Eaton, two-time skateboarding World Champion and Olympic Medalist. Jagger Eaton was recently announced as the newest brand ambassador.

During the discussion hosted by Rachelle Patel, the Laureus USA Director of Marketing & Partnerships, Jagger Eaton revealed the inspiration he received from the day’s activities with kids. Known for his raw talent, perseverance and confidence, the young athlete talked about how skateboarding taught him the essential life lesson to get right back up after a fall and try again. Drawing on his ability to always believe in himself and never give up, Jagger Eaton won the bronze medal at the 2020 Tokyo Olympic Games in Men’s Skateboarding Street despite competing with a broken ankle.

Olympic legend Edwin Moses, a founding member of the Laureus World Sports Academy, then shared more information about the work of Laureus Sport for Good and the organization’s long-term partnership with IWC. Valuable insights were also added by Rachelle Patel, who highlighted the importance of educational projects for underserved youth and explained Laureus’ support for Dibia DREAM. After the talk, Jagger Eaton gave the kids on site a demonstration of his skateboarding skills and answered their questions.

Jagger Eaton and IWC share many core values, such as their dedication to pushing the limits of what can be achieved. Understanding the impact that his family’s skatepark had on his own career, Jagger Eaton is fully committed to community give-back initiatives and wants to make skateboarding more accessible to kids. IWC also believes in investing in strong, healthy communities and empowering young people. Community engagement, therefore, forms an integral part of IWC’s sustainability efforts.


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