Born in Australia and have been hydrating us since 2002. Australia’s love for Hydralyte has reached new temperatures as it announces the launch of its newest product, Hot Hydration Drink.
I’ve personally used Hydralyte when I travel (sachets are great), after an intense workout, when I’m feeling a little crook, and (yes, truth be told) the day after a long night.
The research, commissioned by YouGov, found that while more than half of Australians are concerned about dehydration during the summer months, this drops to just seven percent through winter. It also uncovered that we consume 6.4 cups of water on average in summer, but just over 5 during winter – falling well below the recommendation of 8 cups a day for women and 10 for men.
Meanwhile, activities that can place us at risk of dehydration also see a spike through winter, with 35% of Australian adults increasing their intake of alcohol, and 64% increasing consumption of coffee or tea. Over a third of Aussies also exercise more frequently in the cooler months, including a 21% uptake of bushwalking or hiking, a 20% increase in gym workouts, and even 9% of us keen on long-distance running.
The launch of Hydralyte’s Hot Hydration Drink, available in Lemon Ginger and Berry Fusion, aims to provide a solution for Aussies wanting a product that rehydrates faster than water alone, while helping them stay cozy in the cooler months.
Care Pharmaceuticals Head of Marketing, Daniela Fra, said the launch of the new Hot Hydration range is a testament to Hydralyte’s commitment to developing innovative products to address dehydration in every season and scenario, from socializing to exercising, and in times of ill health.
“The launch of the new Hot Hydration Drink is the perfect reminder that Aussies need to be prepared, monitor their hydration and rehydrate effectively all year round.”
“We know it’s not just beach season where we may need rapid rehydration, whether it’s working up a sweat at the gym, spending a day exercising in the great outdoors, or shivering through the occasional hangover, cold or flu, it’s essential to stay on top of our hydration levels throughout winter and be prepared with a true oral rehydration solution like Hydralyte,” she said.
Remember to read the label and follow the directions for use. I do think Lemon Ginger is a bit too ‘gingery’ for me however, I do like the berry infusion. Would I recommend it the new hot hydration drink? Yes, I’ve always been a fan of the original, and now it’s keeping me warm.
• Relieves symptoms of dehydration and helps replace water and electrolytes lost due to vomiting, diarrhoea, heavy sweating and occasional hangovers.
• Oral Rehydrating Solution powder format comes in a convenient individually wrapped sachet for a comforting warm and rehydrating experience.
• Simply add one sachet to warm/hot water and drink
• No added gluten, artificial colours, flavours and preservatives.
• Fill mug with 200mL of boiled drinking water.
• Empty contents of one sachet into the mug and stir until the Hydralyte powder has dissolved.
• Once cooled to the appropriate temperature, start to drink.
• Sip slowly and frequently while symptoms persist.
• Discard unused solution after 1 hour