Vanity Group, the leading global luxury hotel amenity provider, has announced a partnership with Balmain Paris Hair Couture. Highlighting their ever-growing global presence, this partnership welcomes a new era of luxury for prestigious hotels and resort amenities.
Through this strategic partnership, Vanity Group and Balmain Paris Hair Couture will provide luxury amenities to guests around the world. Prestigious hotels globally can now experience this exclusive amenity collection which, combined with a luxurious in-room experience, will complete an everlasting impression for guests. The partnership will extend to brand collaborations, unique events and activations.
“We are excited to partner with Balmain Paris Hair Couture to provide an exquisite amenity product to hoteliers across the world.” said Paul Tsalikis, Founder & CEO of Vanity Group. “It’s about exceeding the guest’s expectation. When a guest checks into a hotel, there is nothing better than having a luxury product prominently displayed in the bathroom. Hotels can make an impact and a memorable experience. Balmain Paris Hair Couture is a global brand, well respected and an integral part of our global growth. Guests expect more from their hotel stay and although the amenity is sometimes overlooked, it can either make or break a hotel stay. Balmain Paris Hair Couture has proven that they have the best products in the world and we are proud to be partners”.
Balmain Paris Hair Couture is a luxury hair and styling brand with a global audience, partnering with Vanity Group and luxury hotels across the globe was simple. Steward Guliker, CEO Balmain Paris Hair Couture, “Vanity Group presented a compelling case on why we should expand to amenities; the hotel space is thriving and the opportunity to showcase our brand in a new exciting way is appealing. We feel Vanity Group is the leading amenity provider and with an existing retail presence made our decision easy. We welcome the opportunity to work with leading hotel partners around the world.”
Vanity Group has received resounding interest from major global hotel partners about Balmain Paris Hair Couture. Through this exclusive partnership, the hotel collection has been formulated with their signature fragrance which is one of the first distinct experience details the Balmain Paris Hair Couture consumer refers to. To complete the collection, a range of unique extension products including spa items, lip balm, face cream and hand cream are also available. The program is designed by “Invitation only” and will be available only to the world’s most prestigious hotels and resorts. Global marketing opportunities will also run in conjunction with the selected hotel partners.