As the temperature rise, Heineken® is on a mission to cool people down, challenging consumers to reconsider their drink of choice this summer and make the most of the longer, warmer days and nights.
After taking Australia by storm since its launch with its combination of lower calories, lower carbs and great taste, Heineken® is celebrating the success of its premium mid-strength lager creation, Heineken® 3, by opening up a beer tab for consumers across New South Wales, Victoria and South Australia to enjoy its award-winning easy-drinking option and really have it all this summer.
Think about beer in a new light the next time you plan on ordering a drink at the bar or at the next house or office party. Complement your lifestyle choices by not feeling heavy or bloated, while allowing you to go with the flow.
The opening of the special beer tab follows Heineken®’s successful Australian-first experiment earlier this year where Heineken® offered Australians their money back if they didn’t like the taste of Heineken® 3 after they had bought it. The result was an overwhelming response in favour of the beer.
Beer fans can head to a number of venues across the state to take advantage and kick off the summer countdown in style. To find out how and where to claim your complimentary Heineken® 3, go to www.haveitall.beer. For those who haven’t yet discovered what the fuss is about, Heineken® is providing the perfect opportunity to give it a try.
To accompany its beer tab, Heineken® has created the ultimate summer inspiration guide, giving consumers the opportunity to full advantage of the endless opportunities in summer.
The Long Lunch: If you’re planning on kicking off your weekend a little early with a Friday long lunch, make sure you get the most out of it by choosing an easy drinking mid-strength beer with lower carbs as the ideal accompaniment. This will help you avoid that dreaded bloated feeling while leaving you open to enjoy the rest of your day and weekend.
The Post-Gym/Post-Game Reward: Dragged yourself to the gym, worked up a sweat and wondering where your reward is? Don’t undo your hard work, try a beer that has lower calories (Heineken® 3 has only 87 calories) and lower carbs. The same goes for aspiring weekend sports stars – from volleyball to AFL, toast to your valiant efforts (whether victorious or otherwise) with the ideal post-game reward.
The First Date: There is plenty to worry about when romance is potentially on the cards, but make sure your drink choice isn’t one. A premium mid-strength beer will make sure you say all the right things and not leave you feeling all bloated.
Wedding Season: Had that moment when you realise you have a wedding to go to every weekend for the next two months? It’s a marathon, not a sprint. One way of getting through it – and keeping the buttons on your new wedding outfit intact – is enjoying a drink that has the full package – a mid-strength beer with lower carbs and lower calories and a delicious taste to round it off. Be the trailblazer and you’ll be the envy of the other wedding guests, who are looking for inspiration to get through wedding season in style, just like you.
All images courtesy of Nico Filgueira