On a mission to become circular by 2025, evian has reached a key milestone in its sustainability journey by introducing a range of ‘bottles made from bottles*’.
The evian sustainability journey is focused on 3 pillars: Packaging & Recycling, Source Protection, and Climate impact.
As Australia is home to the world’s most amazing reefs and sea life, yet somehow 130,000 tonnes of single-use plastic finds its way into the oceans every year, including shopping bags, straws, and takeaway coffee cup lids. As a result, many Australians are becoming more aware of how the products they purchase are made to ensure they are doing their part in recycling plastic and protecting their oceans.
Over 25 years, evian has taken long-term actions to preserve and protect nature, contributing to a more conscious way of producing their products. Therefore, evian has been progressively using rPET to replace virgin plastic in their water bottles and are using 5 times more recycled PET in bottles compared to 2015. It also reduces carbon emissions in the production process by as much as 50% compared with bottles made from virgin plastic.
Shweta Harit, Global Brand Vice President for evian, says: “We owe everything to nature, and we are dedicated and committed to our journey to care for our planet by providing our natural mineral water in the most sustainable way possible as we look to become circular by 2025. It drives us to find revolutionary and sustainable ways to promote recycling, while also building consciousness for a more sustainable future.”
“We are really proud to have innovated our range and produce a bottle that is made from bottles. Increasing demand for rPET promotes better recycling systems to keep plastic out of nature and in the economy. We encourage everyone to accelerate the usage of these collection points and ensure that all bottles can become new bottles, keeping the use of virgin plastic to an absolute minimum.”
The logic behind using rPET is to reduce reliance on fossil fuel and reduce carbon footprint while contributing to keeping bottles out of the ocean and nature. Empty plastic bottles are disposed via a dedicated collection system and are then collected in the recycling bins to be sorted according to color, size and type, with excess residues removed. They are then cleaned and processed into resin and the resin is transformed and turned into a new bottle.
In April 2020, evian was globally certified as carbon neutral by the Carbon Trust, this was achieved through carbon emissions reductions in three key areas; conception, this was done by changing the design to make the product lighter as well as the increase in use of recycled plastic, production, by reducing both waste and energy consumption in the production process and distribution, by significantly changing the transportation models. Since 2021, evian is also B Corp** certified. Check out the video How evian plans to reach 100% recycled plastic in bottles for some insight.
*Excluding the cap and label
**B Corp Certification: Certified B Corps are companies that have demonstrated compliance with the highest standards of social and environmental performance, legal corporate responsibility, and public transparency.