East Coast Bars team up With Monnet Cognac to celebrate World Cognac Day.

East Coast Bars | Monnet Cognac
(c) East Coast Bars | Monnet Cognac

World Cognac Day will be kicking off on Sunday 4th of June. In honour of this international occasion, Monnet Cognac is hosting an exclusive activation that guarantees an enlightening experience for bar-hoppers spanning the entire East Coast.

To celebrate World Cognac Day, from May 31st until June 4th, leading bars on the East Coast will be teaming up to bring a unique cognac experience to life, including Savile Row Bar (Brisbane), The Cloakroom Bar (Melbourne), Hendriks Cognac and Wine Bar (Sydney), and Hendriks Bar and Grill (Southern Highlands). This activation will be the perfect way to sip your way through this year’s World Cognac Day, with each venue offering specialised cognac cocktails for one week only!

The World Cognac Day activation is open to the public to attend and enjoy from the 31st of May to the 4th of June, created by Monnet Cognac to help showcase this versatile spirit. For one week only, guests at the participating bars will be able to taste themed cocktails featuring Monnet Cognac’s varietals including the Monnet Highball, Tiki Twist, and a Brandy Alexander. The bars participating will have their own unique cocktail offerings that will be created by their skilled bartenders just for the occasion. In addition to the cognac experience, Monnet promises guests will leave with a newfound appreciation for the world-renowned spirit.

Across the globe, cognac has traditionally been enjoyed by older generations for centuries but has often been labelled inaccessible or unaffordable for many younger consumers. Monnet would like to break down those beliefs and barriers, and this World Cognac Day, connect with as many people as to tap into the pleasures of this diverse spirit, either enjoyed neat or mixed into creative cocktails. Monnet wants to ignite curiosity and palate by offering bar goers a way to discover the sophisticated flavours that lie within a glass of this refined liquid.

With four highly established venues across the East Coast showcasing this premium cognac offering, be sure to grab your mates and head to one of the participating venues to experience what cognac has to offer.

Head Bartender at Savile Row Bar, Kowan Dean says, “At Savile Row, I really enjoy working with Monnet VS Cognac. The spirit’s flavour profile makes for a solid backbone to several cocktail ideas I initially had, ranging from stirred to tropical drinks. We are excited to be participating in this activation and look forward to welcoming guests who are keen to experiment with some new flavours and spirits.”

Monnet was recently launched in Australia and is available in a variety of bars and retailers nationally. Founded in 1838, Monnet Cognac sets itself apart by the radiant glow and sunny colouring of the spirit, commonly known as the ‘Bright Side of Cognac’. Hailing from the Cognac region in France, it was quickly recognised by the world for its ‘art de vivre’ (bringing people together through the art of living).

Visit the below venues from the 31st of May to the 4th of June to enjoy this unique experience. Anyone attending any of the venues participating in the activation and posting their cocktail to their socials with the hashtag #WCDwithMonnet, will go into the running to win a bottle of Monnet to enjoy at home.

Monnet Cognac is available for purchase in Australia from Dan Murphys.