Ready to take customers on a virtual rum journey, Diplomático partners with Australia’s first dedicated digital bar to launch the limited-edition Exclusiva Exclusive. A custom cocktail kit that champions the signature Reserva Exclusiva, with all the mixers, garnishes, and dark spirit knowledge you might need to celebrate this National Rum Day (16 August).
Like stepping into a speakeasy, from the comfort of your own home, Box Bar is the first dedicated digital bar to come from the founders of Sydney-based venue The Fox Hole. Leaning into the demand for convenience and bringing the booze to you, this limited-edition cocktail kit heroes the most approachable yet admired spirit from Diplomático’s range. Reserva Exclusiva marries a classic body of flavours (orange peel, toffee, and liquorice) with the finest of finishing notes (hints of fudge), which is what grants the spirit such global prestige.
“The Diplomático range, though Reserva Exclusiva specifically, has the unique ability to bring more life and a touch of sweetness to classic rum cocktails. Partnering with Box Bar means we’re able to share this experience with Australian consumers on a larger scale, and what better way to celebrate new and loyal rum enthusiasts than by owning National Rum Day”, says Sai Hamsala, Diplomático Brand Ambassador.
Alongside the Diplomático samples and a cocktail recipe guide, anyone to place an order via Box Bar and have the Exclusiva Exclusive delivered to their door, will be granted access to a rum masterclass hosted by Sai Hamsala, Diplomático Brand Ambassador, and James Harvey-Fiander, Chief Experience Officer at Box Bar. An opportunity to learn the art of cocktail creation from renowned mixologists, these hour-long sessions will showcase the signature serve of Diplomático and highlight the overall premium nature of the Venezuelan-born spirit.
“The way we connect with other people and enjoy a drink has changed forever – hence the birth of Box Bar. We think you ought to be able to try new and interesting drinks no matter your location or situation, and when it comes to keeping atop the trends, Diplomático deserved a spotlight for both its unique brand story and flavour profile”, says James Harvey-Fiander, Chief Experience Officer at Box Bar.
For those now more inclined to enjoy a night in than a night out, or simply if you’re rum obsessed, Diplomático x Box Bar is a beautiful way to sample some of the industry’s best. The limited-edition Exclusiva Exclusive from Diplomático is available for purchase from August 1, ahead of the first consumer masterclass taking place on National Rum Day, 16 August, 5pm. To bring the bar to you, click here, available for $65 plus shipping until the end of August ($75), for 18 years and over only, while stock lasts.
Exclusiva Exclusive box contents:
● 100ml Diplomático Exclusiva Reserva
● 50ml Diplomático Mantauno
● 100ml Capi ginger ale
● 13ml dry curaçao
● 17ml lime juice
● Angostura bitters
● Brown sugar
● White sugar
● Orange peel
● Dried apple slices
● Cinnamon stick
● Three collectable, hand-illustrated cocktail cards for your home bar
All recipients of the Exclusiva Exclusive will be granted individual access to a virtual rum masterclass hosted by Sai Hamsala, Diplomático Brand Ambassador, and James Harvey-Fiander, Chief Experience Officer at Box Bar. The first to take place on National Rum Day (16 August), and the two Saturdays to follow (20 and 27 August).
An opportunity to learn the art of cocktail creation from renowned mixologists, these hour long sessions will walk you through each signature serve of Diplomático, discuss the brand’s history, how to master the art of sipping rum, and what more you need to know about the growing category with the opportunity to ask questions throughout.
Diplomático Cocktail Recipes
50ml Diplomático Reserva Exclusiva
1 brown sugar cube
2 dashes Angostura bitters
Garnish with orange peel
50ml Diplomático Reserva Exclusiva
13ml dry curaçao
17ml lime juice
White sugar to line the glass rim
50ml Diplomático Mantuano
100ml Capi dry ginger ale
Garnish with dehydrated apple and cinnamon sprig