Craftzero, Australia’s preeminent online retailer for artisanal alcohol-free beverages, is serving up all the sober sips you need to give booze the boot this Dry July with its range of carefully curated beer, wine and spirits exceeding taste expectations.
From spritzes and seltzers, bourbon and beer, wine and whisky, Craftzero’s tantalising selection of alcohol-free drops are challenging their alcoholic brethren in the delicious department while also catering to the rapid rise in consciously sober and sober curious consumers.
“Dry July, in addition to its foundational purpose of helping raise essential funds to support people with cancer, is also a perfect time to take stock of your personal health and wellness goals beyond those 31 days; the impact the past two years has had on drinking habits, especially for those with children, is quite staggering,” said Sherif Goubran, co-founder of Craftzero.
According to a study by the Australian Drug Foundation, 29 per cent of parents increased their drinking during the COVID-19 pandemic with one in seven drinking daily, shining a spotlight on the impact unprecedented stress and boredom had on so many Australians.
“Beyond Dry July, we want to help more people change their existing relationship with alcohol by encouraging a healthier, more productive lifestyle; one that doesn’t rely on booze as a temporary escape that they believe helps them to disconnect and decompress after a bad day,” said Goubran.
Bursting with clean, crisp and captivating flavours Craftzero’s stable of non-alcoholic beer, wine and spirits is a testament to the team behind the scenes who have scoured the globe for the best of the best, ensuring every product’s taste rivals that of its alcoholic cousins.
“Removing alcohol from the beverage equation shouldn’t diminish the enjoyment of drinking or make socialising seem dull for your taste buds. The non-alcoholic offering available through Craftzero is changing the conversation around high sobriety and helping advance the charge of the alcohol-free revolution,” said Goubran.
In addition to being a one-stop-shop for those sought-after Dry July drops, there will also be an option at checkout for Craftzero customers to select a donation amount should they choose to support the Dry July Foundation, the not-for-profit organisation behind the month-long initiative, which provides invaluable services to cancer patients, their families and carers.
To peruse the dozens of diverse and delicious non-alcoholic beverages Craftzero offers, and without having to leave the comfort of your couch (because who really wants to venture out in the midst of winter).
Top five must-haves
1920 Wines Sauv Blanc
1920 Sauvignon Blanc is a premium wine with all the classic characteristics you would expect. Made in South-Eastern Australia from grapes harvested in the cool of the night to retain the robust varietal characters of the fruit, this wine exhibits tropical fruit salad notes, with an elegant palate of mango and passionfruit. It has a balanced, full-bodied mouthfeel and a well-rounded finish.
Beneficial Beer Stone Cold Lager
Beneficial Beer Co. Stone Cold Lager is brewed for humankind, and we think you’ll find it pretty damn delicious. This is a classic all-malt lager, with traditional malt and estery yeast character, as well as some subtle noble hop character. It’s got a lowish body, balanced with a soft bitterness, making it highly drinkable and beery. In other words, exactly what you want in a beer.
Lyres Highland Malt
The first non-alcoholic spirit designed to be consumed neat or on the rocks is currently exclusive to Craftzero. Vegan-friendly and gluten-free, Lyres Highland Malt boasts a subtle smokiness, nutty grain characters and the unmissable influence of oak tannin, all contributing to its lovely contemporary depth of flavour which is distinct on the palate.
Craftzero Beer Box
An exclusive selection of the best new and trending non-alcoholic beers available, Craftzero will be launching an exclusive Dry July beer box with a big surprise beer included. Very intriguing, indeed!
Low Sugar Non Alcoholic Wine Mix
All wines in this bundle are less than 2.5g of sugar per 100mL, making it perfect for those who care about their sugar intake. Featuring well-known brands like Brown Brothers, Wolf Blass and Giesen, plus two exciting new brands Newblood and Darling Cellars, this pack is sure to please. So, whether you’re looking for a low sugar wine that still delivers on taste or wanting to try something new, the Low Sugar Non-Alcoholic Wine Mix bundle from Craftzero has you covered.