New plus size fashion brand Curlewis, offering elevated leisure wear essentials in sizes AU 16 – 24. The label’s debut collection features beautiful linen and cotton pieces which offer the plus size market something unique, whilst remaining quintessentially Australian.
The label’s Founder Courtney Dransfield was frustrated by a continued lack of premium plus size options and has therefore created looks that are current and sophisticated. The new collection features inspired essentials made from natural fabrics cotton and linen. Each piece has the versatility to easily carry you from day to night, summer through spring.
Curlewis makes getting dressed not just effortless and easy for women with curves, they make it enjoyable and empowering. The label achieved this by creating a concise capsule collection of 6 pieces that work seamlessly together or into the customer’s existing wardrobe. The styles are rooted in minimalism, with touches of inspired detailing that bring an edge to every look. Each piece is available in two different colour ways so that when the customer finds that key piece they can buy in multiples.
The collection ranges from sleek A Line Dresses and Skirts, to elegant Wide Leg Pants, all designed in Australia. RRP within the current capsule ranges from $90 (The Short Sleeve T Shirt) to $180 (The A Line Dress). The ready to wear collection boasts 12 different looks that can be mixed and matched.
Courtney strives for sustainability by producing smaller runs in order to avoid waste. Each customer receives a clothing freshener, repurposed from excess linen. They also make their white tees in 100% organic cotton and encourage their customers to have a concise wardrobe full of high quality, versatile pieces that can be worn throughout the seasons.
The label’s Founder, Courtney Dransfield felt there was a clear gap in the market. Whilst many brands have launched plus size collections, she still felt there was something lacking in what was available. When asked about her journey to create Curlewis, she commented, “I was really inspired by a few things; my love of linen, minimalist aesthetics and this effortlessly elevated way of dressing you see around Bondi. However, being a size 22 often meant that I had to forego one of these things when I was getting dressed and it became really frustrating. So, after a few years of seeing no size extensions in my favourite straight size brands and no design elevations in my favourite plus size brands, I decided to create what I wanted myself.”
“To make sure I wasn’t creating a brand just for myself, I asked other women in my plus size community if they’d want the same sort of clothing and the answer was 100% yes. So the collection had to be available in sizes 16 to 24. I named the brand Curlewis because it was the first street I lived on in Bondi, a teenage dream of mine as a baby beach bum. It’s also where, after many years of disordered eating, I fully accepted my body as it is. I wanted to honour that journey and share that same energy with the brand”, she continued.
The range is ideal for the Sydney climate, proffering lightweight fabrics for hot weather which are diversified for winter layering. For example, the A Line Dress is paired perfectly with The Button Down Shirt underneath or The Wide Leg Pants can easily be worn with a leather jacket.
The collection is now available to purchase online via culewis.co.