Chula: Vietnamese etihcal fashion

Chula Fashion

Laura Fontan and Diego Cortizas created Chula Fashion in 2004 after they visited Hanoi, Vietnam and fell in love with the city. They drew inspiration from the people, the food and the culture and transformed it into beautiful works of wearable art. They have since grown Chula into a unique and recognizable image across Vietnam and beyond. Our philosophy believes in inclusion, cultural traditions, the happiness of life, sense of humour, handmade fashion and suitable small scale projects.

Chula International is a brand identity, born from Spanish roots and blended with Vietnamese culture, is reflected in our diverse client base from around the world. Chula has also participated in fashion shows at the Grand Canyon, The Petronas Towers in Kuala Lumpur, The Trajano’s Market in Rome, The Seine River in Paris, The WTC in New York City, The Citadel of Hue, and The Kennedy Center in Washington.

Chula Ethical works with small communities that are local to northern Vietnam and hand make every item at our base shop in (list the part of the city, e.g. “downtown” “central”, you get it) Hanoi. Chula employs a skilled community of 60 people, 75 percent of whom have a physical disability.

Chula’s personal relationships with clients are highly valued at Chula. We pride ourselves on being a very personal company because most people hear about us through word of mouth. Having a close connection with the expat community in Hanoi, many of our friends (and consequently our items) travel all over the world to find new homes. So, although they are a close knit community in Hanoi, it is their international relationships that truly make Chula.

I look forward to meeting Laura and Diego in capturing who they are and their latest collection. A wonderful collaboration with Temples & Markets.

Pop Up locations you need to visit:

Sunday 11 March 2018
10am – 7pm
Guanta Boutique
739 Military Road, Mosman NSW 2088, Australia

Wednesday 13 March 2018
10am – 7pm
26/321 Chapel St, Prahran VIC 3181, Australia

Chula Design
 Chula Fashion @chuladiego @chulafashionhouse


Is no stranger to the hospitality industry, having begun his career in hotels in 1996. An avid traveller who seeks luxury and contemporary style through culture, fashion, hotels & destination, food & beverage and meeting local personalities who shape the future. Specialising in promoting five-star hotels & destinations, restaurants, small bars, to conference & events through this online magazine. Attending media & tourism famils, public relations events within the luxury sector.