Burberry previewed its Menswear Spring/Summer 2016 collection on the 15 June 2015 from its custom-built show venue in London’s Kensington Gardens – wild English flowerbeds filled with seasonal buds including foxgloves and hazel surrounded the show structure.
Guests included Burberry model and actress Suki Waterhouse, actors Samuel L. Jackson, Chiwetel Ejiofor, Sam Claflin, John Boyega, Josh Whitehouse, Sonam Kapoor, Hu Bing and Masahiro Motoki; models Clara Paget, Oscar Tuttiett and Serkan Çayoglu; radio presenters Dermot O’Leary and Nick Grimshaw; musicians Tinie Tempah, Tom Meighan, Clare Maguire and Serge Pizzorno; photographer Mario Testino, founder of SBTV Jamal Edwards, film producers David Furnish and Mohammed Al Turki as well as sportsman Lewis Hamilton.
The latest collection introduced authentic sartorial menswear mixed with unconventional elements and celebrated Burberry’s made-in-the-UK icons including heritage trench coats, made in Castleford, and cashmere scarves, made in Scotland. Models included: Oli Green, Sebastian Brice, Ranald McDonald, Oscar Roberston and Jackson Hale.
Burberry also introduced The Chelsea – a new tailored slim fit design and a new fourth fit for Burberry menswear. The Chelsea silhouette was presented on a new Made In England trench coat and across a range of tailoring including suits, shirts and ties.