French luxury car brand Bugatti and LuisaViaRoma, one of the biggest international concept stores, have just signed an exclusive collaboration deal. From June 2016 and for the next two years, the Ettore Bugatti collection will be available to local and international clientèle both in the LuisaViaRoma store and on the Luisaviaroma.com website. LuisaViaRoma becomes the first place in Italy where shoppers can buy the clothing and accessories ranges of the Ettore Bugatti Collection, a lifestyle brand extension born in 2013 reflecting the spirit of the supercar firm.
Bugatti Automobiles S.A.S. is the manufacturer of the world’s most powerful, fastest, most exclusive and most luxurious production super sports car. Since it was established in 1909, the French luxury brand has had its headquarters at Molsheim, Alsace, where 450 Veyrons were produced from 2005 to 2015 and the new Chiron, which is to appear in a series limited to 500 cars, is to be hand-crafted from the late summer of 2016.
As part of its brand extension strategy, Bugatti is running a dedicated Lifestyle Collection, named after Ettore Bugatti. It was launched in 2013 as a major step in Bugatti’s brand extension strategy to demonstrate that Bugatti does not only stand for benchmark technology and breath-taking performance, but also for art, design and a sophisticated lifestyle.
With their unique style, flamboyant attitude, skilled workmanship and exquisite materials that make every piece look and feel extraordinary, the clothing and accessories in the autumn/winter 2016 collection will be the first to appear at LuisaViaRoma.
The launch of this collaboration with LuisaViaRoma was celebrated with an exclusive special event on the installation “Bridge of Love” on the Arno during Pitti Uomo last night.