For two months, Australians have fought it out, debating whether drinking MILO hot or cold is best, then taking it to a vote.
The debate was settled on Wed 15 July 2020, with MILO cold emerging as the Aussie favourite with 65% of votes.
That’s nearly one in four Australians got involved in 6 million interactions across social media, and ultimately, almost 90,000 people voting, for #MILOTeamCold – 58,199 votes – or #MILOTeamHot,with 31,388 votes.
Nestlé Dairy Business Manager Anna Stewart said the MILO team had been thrilled to see the campaign create a stir with Aussies and most importantly, unite Aussies in their love of the iconic choc-malt taste drink.
“While there is a clear Aussie favourite, and the results revealed some surprising twists, we couldn’t be happier to see people enjoying it both hot and cold, and seeing the passion for MILO as an iconic part of Australian life after all these generations.”
Hot or cold?
Northern Territory showing solid allegiance to cold (100%) Queensland (72%)
South Australia (67%)
New South Wales (66%)
Western Ausralia (60%)
The ACT was the only state to prefer hot MILO, at 52%.
MILO also proved a divide between the sexes, with women found to dominate the conversation in support of #MILOTeamHot at 55%, compared to 45% of men.
Who played in the great debate?
A number of high-profile Aussies weighed in to advocate for their preferred side, including ‘list king’, Bruno Bouchet, who shared a controversial MILO hierarchy which caused outrage amongst his followers, Fonzie Gomez, who took to the streets of Sydney to ask local Australians what they really thought, and Sam B Perry, who created a unique, frosty look to rally Australians behind her favoured choice. Well-known radio duo, Fitzy and Wippa weighed in, along with the Bondi Lifeguards, NRL football star Malakai Watene-Zelezniak, Jono Castano, and Rory Eliza.
Just in case your wandering, I’m #MILOTeamHot, I mean who doesn’t love a hot chocolate with marshmallows and whip cream in winter? How do you MILO?