Beginning of the week I received a phone call from a good friend of mine, Shannon from Urban Chic Guides and she invited me to unlikely collaboration event. Air Wick x Messina… ? I know that look, air freshener and gelato guru join forces to take on a molecular gastronomy challenge to create a feast for the senses?
An invitation only event on multi-sensory desserts named Edible Life Scents.
Fusing fragrance and flavour with science, technology, and design from the experts, Edible Life Scents is a one-of-a-kind range of desserts developed by Messina, designed to be experienced and not just eaten.
An exciting limited edition Edible Life Scents dessert degustation pop-up is coming to Sydney. The exclusive events will provide an evolving and intriguing feast for the senses when they become a available to try bu a lucky few later this month.
“We’re suckers for a challenge and an invitation to innovate or push the boundaries when it comes to dessert creations. This project with Air Wick allowed us to do just that. We were intrigued by the science behind Life Scents and the opportunity it could give us to create an evolving dessert experience.” said Declan Lee from Gelato Messina.
Have they pulled it off and create something completely difference in the multi-sensory culinary experience?
“Whilst smell is one of the most powerful senses, with certain fragrances having the ability to evoke memories, change moods and lift spirits” said Mateo Piovan from Air Wick.
Without giving too much away, but you will experience the evolving Air Wick Life Scents range; Winter Moments, Mystical Garden, Lush Hideaway, Paradise Retreat. Shannon and I enjoyed the ‘theatre’ like experience – not knowing what to expect for each dish. Collapsing pears to the assistance of much needed blue heat and leaving your true inhibition when blindfolded.
For your chance to win 1 of 45 exclusive double passes to the Air Wick x Messina Edible Life Scents pop-up events at Gelato Messina’s very own Sydney HQ on November 19, 20, or 21. You will need to enter the competition and answer this question (in 25 words or less): “What does your favourite Air wick Life Scents Fragrance remind you of?”.
Email your entry to firstname.lastname@example.org before 5PM on Monday November 16 with your post code.
Winners will be judged on originality and creativity. The competition is open to Greater Sydney Metropolitan residents only. Entries close 16 November 2015, see full terms and conditions. #ediblelifescents