Yesterday a team of top international influencers celebrated authentic beauty and style in Berlin’s Bar Babette. The kick-off event, hosted together with Refinery29, marked the beginning of a new collaboration between Schwarzkopf and a diverse pool of #SCHWARZKOPFcreators. Besides the Instagram-stars, fashion-bloggers and YouTubers the party guests included people from society, culture and media.
With the goal to create authentic content with real people the hair cosmetic brand Schwarzkopf is collaborating with a team of international Influencers. They share tips and tricks about hair styles and hair care as well as producing content around hair, beauty and style.
Amongst the party guests were Adam Gallagher and Gabi Fresh from the USA, Niomi Smart from the UK, Diana Korkunova from Russia, as well as former GNTM-candidate Anna Maria Damm, and the Japanese It-Boy Kenta. In total, the new influencer pool includes 50 #SCHWARZKOPFcreators from 27 different countries, including influencers with from small, medium to large following.
With the hashtag #SCHWARZKOPFcreators content is published on the Influencers’ social media channels with a specific focus on Instagram. This way interesting stories and hacks around personal looks are spread digitally supported by the hashtags #MYcolor and #MYstyle. #MYstory focuses on the background and personal stories of each influencer.