It was an invitation to the official Australian launch of Metaxa 12 Stars, hosted by Pole2Pole Explorer, Mike Horn, who aligns the authenticity, courage and sense of exploration that have been driving the House of Metaxa since its foundation.
I was able to first hand experience the one-of-a kind premium spirit created by the Metaxa Master, Costas Raptis and partake in a sensorial exploration through the awe-inspiring story of Mike Horn who is currently attempting to be the first person to circumnavigate the globe via the North and South Poles.
The radiant amber spirit invites you to explore the depth of its character and the elegant nature of one of the smoothest drinks you have ever experienced.
Mike Horn quotes that “Exploration is a lifestyle. Explore everywhere. Not only in nature. Your body, mind and soul.”
“It is the twelve blends that is crafted that gives Metaxa 12 Stars its undeniable character” Costas Raptis
Subtle fragrant notes of toasted oak wood, prunes and an orange peel aftertaste were my first impression of the drink. Dried roses, coffee, dark chocolates work together with the prunes and orange peel gives that silky smooth finish.
We had the first Aussie look of the campaign. Metaxa 12 Stars has a unique taste. Each sip is a pilgrimage to flavour. The authentic character of this spirit is irresistibly associated with the idea of ‘journey’ and in the first step of this journey lies the true meaning of the campaign.
Metaza 12 Stars is so unique that the principle of discovery is what matters and Mike Horn embodies that notion of journey. You sense it, you look at it, you listen to it.
Don’t drink it, explore it!