Ben & Jerry’s has pledged to ban two of the same flavour scoops in store until marriage equality is achieved. The act represents the current stance on marriage equality in Australia.
While Australians will no longer be able to order two of the same flavoured scoops, Ben & Jerry’s is making the move to encourage people to think about marriage equality and show their support.
As a further demonstration of its support for marriage equality, Ben & Jerry’s has created its own postal system across its 26 stores nationwide. In an Australian-first, the in-store postal service will enable ice cream lovers and marriage equality supporters to have their say, with the Ben & Jerry’s team on hand to deliver these messages directly to local MPs.
Ben & Jerry’s is stepping up its long-time support in the fight for marriage equality, standing arm-in-arm with The Equality Campaign to lobby the Government for change. Ahead of the next Parliamentary sitting on 13 June, Ben & Jerry’s is making it easier than ever for supporters to make a stand and have their voices heard by local MPs.
Imogen Rugg, Ben & Jerry’s Australia spokesperson stated, “We are proud to be standing alongside The Equality Campaign to continue the fight for marriage equality in Australia. Ben & Jerry’s has a long and proud history of commitment to social justice, including LGBTQI rights and marriage equality. This commitment is grounded in our company’s core values and an unshakable belief that everyone deserves full and equal civil rights.”
Tiernan Brady, Executive Director, The Equality Campaign commented on the Ben & Jerry’s campaign,“Marriage equality will not change anything for the vast majority of Australians, but will make a profound difference to the status and dignity of many. No one will be less married or more gay with civil marriage equality.”
In 2013, Ben & Jerry’s launched a flavour in scoop shops called I Dough, I Dough to start conversation ahead of the election. The flavour will be available in stores this month so marriage equality supporters can enjoy the delicious taste of action when they send their postcard to their MP.
Show your support, simply visit one of Ben & Jerry’s scoop shops between 22 May – 9 June to have your message delivered to an MP. and visit the Ben & Jerry’s website for more information
No marriage equality, No same flavour scoops.